EDEN BodyWorks Unveils #EDENRealBeauties Campaign

EDEN BodyWorks announced the launch of INSPIRED BY NATURE, PERFECTED BY YOU, an image campaign that encourages the celebration of natural beauty while shining light on eight everyday women and young girls that were hand-picked to participate in the brand’s recent New York City photo shoot. Our very own Jonna is a Brand Ambassador for EDEN BodyWorks, and so we had to share the details on this amazing and inspiring campaign.

The women featured in the brand’s INSPIRED BY NATURE, PERFECTED BY YOU image campaign were chosen from the #EDENRealBeauties casting in New York City and represent a wide array of beauty, style and backgrounds. EDEN BodyWorks will proudly unveil the new images to the world by introducing the eight real beauties in their own voice on the brand’s social media channels.

EDEN BodyWorks’ INSPIRED BY NATURE, PERFECTED BY YOU campaign serves as a catalyst for the brand’s creative “face lift” which will come to life through the brand’s website, social media channels, digital advertising placements, promotions, point of sale collateral and marketing materials.

“At EDEN BodyWorks, we believe that real beauty should be a woman’s source of power and confidence, not stress and doubt. By capturing the true essence of everyday women and girls, and celebrating the fact that beauty lies within, we hope to inspire others to make their own runway and channel their own inner Goddess,” said Jasmine Lawrence, Founder of EDEN BodyWorks.

The #EDENRealBeauties that were selected to participate in the campaign include: Maya Congo (Nursing Student), Shante Gordon (Marketing Expert), Alicia Ellen Moore (Singer/Actress), April C. Kendal (Health Care Professional), Yani Santana (Executive Assistant), Jennifer Jones (Government Administrator), Saniaa Watkins (Student), and Nadia Woods (Student).

The campaign’s photo shoot took place at New York City’s ELK Studios with an A-list roster of production talent including:

Shannon Washington: Creative Producer
Keith Major: Photographer
Antonio Rodriguez: Photo Assistant
Oscar Montes de Oca: Stylist
Siobahnn Mapp & ReeCe Brown-Willis: Hair Stylists
Camara Aunique: Makeup Artist
Shakira Boyce & Latasha Richards: Makeup Assistants
Ami Vega: Manicurist
Sophia Leang: Producer
Judy Yem: Production Assistant

To learn more about EDEN BodyWorks and receive updates on INSIRED BY NATURE, PERFECTED BY YOU, please visit www.edenbodyworks.com, follow the brand on Instagram/Twitter (@edenbodyworks), Facebook (EDENblog) and join the conversation via the #EDENRealBeauties hash tag.

What are your thoughts on this new campaign from EDEN BodyWorks? We’d love to hear about it.

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15 Comments

Holly on October 14, 2015 at 5:51 pm

congrats on being a brand ambassador for a great campaign.

naturallyglam on October 16, 2015 at 7:51 pm

Thanks! I’ve been with EDEN for about 2 years now and it’s a great brand to work with.
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joychasing on October 14, 2015 at 11:25 pm

This sounds like a very positive campaign.

Camile on October 15, 2015 at 12:19 am

Congratulations on becoming a brand ambassador! I have always been very happy with the EDEN BodyWorks products that I have in my collection. I haven’t tried their children’s line but I plan to check it out soon.

naturallyglam on October 16, 2015 at 7:51 pm

I’ve been with EDEN for about 2 years now and it’s a great brand to work with. And it doesn’t hurt that I love the products too 🙂
Reply