Tendrils and Curls Launches New e-Commerce Site

Unique Curl-Centered Boutique, Brings Solutions to
World Wide Web with new Site

Houston, TX, June 17, 2013 – What began as an all-things-curly boutique limited to the Houston area has officially grown to serve curly-haired women and men far and wide, thanks to the new Tendrils and Curls e-Commerce site. Just in time for the unique boutique’s one-year anniversary, curly concerns are being addressed locally and abroad. After requests for tools and products flowed in via social media, long-distance calls and emails, the boutique quickly realized it was time for growth. Now, just as its July 12 one-year anniversary approaches, curlies can shop online, worldwide, 24/7.

“Since we opened last year, we’ve had customers phoning in from as far as Japan to order products that worked for their hair. We know it’s tough to find quality, natural products, so it’s an honor knowing that Tendrils and Curls is one of the few retailers who carry brands for every type of curl,” explains owner, Paula Chrishon, Ph.D.

What’s made the boutique stand out is its culture. Embracing natural beauty, encouraging open dialogue among women and men and offering support of one another’s “hair-stories,” Tendrils and Curls takes pride in being a source of encouragement to its more than 7,000, and counting, online fans.

Chrishon, the boutique’s founder and owner, was largely motivated to open her business as a result of her research in the field of psychology. She holds a Ph.D. in Counseling Psychology and consistently focused on the mental health concerns of women. Rooted in a mission to promote self-esteem and self-confidence, Tendrils and Curls was born.

Besides carrying a diverse range of products and tools by brands including Ouidad, Denman, Anita Grant, Mop Top, Qhemet Biologics, Mixed Chicks and more, Chrishon offers advice on protecting one’s hair from tough weather, choosing ingredients that work for specific textures, handling negative hair reactions and taking pride in one’s own beauty, unapologetically.

With the combined support of hair, beauty and style experts and everyday naturals, the boutique invites women and men to share their own curly anniversaries and curly milestones online as it, too, celebrates new beginnings, one year after its grand opening.

“I want to share our anniversary with everyone. Tendrils and Curls has evolved from an idea to an entire movement. Now, it’s time to celebrate together,” states Chrishon.

For more information on Tendrils and Curls, visit www.tendrilsandcurls.com and stay connected through social media on facebook.com/tendrilsandcurls and by following @tendrilsncurls on Twitter and @tendrilsandcurls on Instagram.