L’Oreal Acquires Carol’s Daughter | Please Don’t Change

On October 20, 2014, L’Oréal USA announced the signing of a definitive agreement to acquire Carol’s Daughter. This sent some shockwaves throughout the natural hair and beauty community. Some were spreading congrats while others came down pretty hard on founder Lisa Price, calling her a sell-out. Carol’s Daughter is a multi-cultural beauty brand with products ranging from hair care, to skin care, and is known for her amazing scents.

“Carol’s Daughter possesses an expertise in the multi-cultural consumer segment, a rapidly expanding market that represents an important growth opportunity in the beauty industry,” said Frédéric Rozé, President and CEO of L’Oréal USA. “This acquisition will enable L’Oreal USA to build a new dedicated multi-cultural beauty division as part of our Consumer Products business, and strengthen the company’s position in this dynamic market.”

According to the press release on L’Oréal’s website, Carol’s Daughter will continue to operate out of their New York City headquarters under the brand’s current leadership team. L’Oréal USA already includes Maybelline NY, Kiehl’s, Essie, Urban Decay, Clarisonic and NYX.

“I have worked hard for the past 21 years nurturing my brand and am thrilled that we will have a new home with L’Oréal USA,” said Lisa Price, Founder and President of Carol’s Daughter. “L’Oréal has a proven track record of helping established companies achieve their full potential while staying true to the core of the brand and they have an understanding of the future of multi-cultural beauty. I could not be more proud to begin this next chapter of the Carol’s Daughter brand with them. I know that my mother (Carol) is smiling as well.”

During an interview with NaturallyCurly.com, Lisa also revealed that this alignment may allow for expansion of the brand into cosmetics and makeup, which I’m excited to hear about. But as far as the existing products, she said no worries about anything changing. I think that was my main concern – we don’t want to quality and ingredients that Carol’s Daughter is known for to change. Lisa is very confident that L’Oreal loves Carol’s Daughter just the way it is and has no plans of changing anything – if it ain’t broke, don’t fix it.

So to Lisa, Carol’s Daughter, and L’Oréal from Naturally Glam – please don’t change the following products that we love: