How much does your hair mean to you? Would you be willing to give it away? Or would you pay to keep hold of it? The Little Princess Trust launched its Hair To Spare campaign: a challenge on social media that encourages people to choose between donating a long length of their hair (#HairToSpare team) vs. a small amount of money (#NoHairToSpare team). The charity will use this hair to make wigs for boys and girls across the UK and Ireland that have sadly lost their own hair through cancer treatment or other illnesses. Plus, the money raised will go towards the buying costs of each new wig (approx. £350).
The Hair to Spare campaign – managed by advertising agency The Gate London – will run throughout January, and will see the likes of Gail Porter and Kate Bliss taking part. Participants will record their decision on camera – by either having their plaits or ponytails cut off, or by sharing a screenshot of their donation (text WIGS01 to 70070). Then, they simply nominate three friends to see if they have Hair To Spare.
Monica Glass, Charity Manager at the Little Princess Trust says, “We are all very excited about our first ever social media campaign. If you’ve thought over Christmas that you fancy a new look for the New Year – now’s your chance! I hope it inspires people to cut their hair for a good cause. We accept good condition hair over 7”/17cm, but the longer the better. We are really hoping for hair donations of 12”/30cm or more.”
The Hair to Spare campaign is run in partnership with the Toni & Guy Charitable Foundation. For more information on how to take part, visit the Hair To Spare Facebook page and on Twitter @HairToSpare vs. @NoHairToSpare. For more information on hair donation, visit the Little Princess Trust website www.littleprincesses.org.uk/donate-hair/. To make a monetary donation, visit the Little Princess Trust JustGiving page, which lets you donate in eight different currencies.