Karen’s Body Beautiful, a natural and award-winning hair care collection of cleansing, conditioning and styling products, debuts March 18, 2013 in select Target stores across the U.S. Target will carry six of the brand’s salon-quality products, which offer versatile solutions for all types of hair, including curly, coily, kinky, relaxed and heat styled. The formulations are free of synthetic ingredients and ideal for women transitioning to natural hair.
“We’re elated to be working with Target and appreciate that they’re leading the way in offering creative and effective options for women with textured hair and women of color. We’re also excited that our products are now accessible to our customers around the country at Target locations,” says Karen Tappin, founder and CEO of Karen’s Body Beautiful (KBB).
I’m disappointed that KBB will not be in any Target stores that are near me (only one store in Stuarts Draft, VA – which I have never heard of). But my hope is that as the natural hair community demands it, and the product sales demand it, Target will expand the availability to other markets. For those of you who will have these products available in your local Target, here are some details about the products they will carry along with my experience if its a products that I’ve tried.
Karen’s Body Beautiful products available in Target stores include:
Sweet Ambrosia Leave-in Conditioner ($16; 8 oz.) Ultra-moisturizing leave-in conditioner transforms dry, lifeless locks into soft, shiny and luminous hair. With Jojoba, Avocado, Wheat Germ and Coconut oils, Arnica, Nettle, Horsetail and Rosemary Extracts. Hands down this is my all time favorite leave-in conditioner. My hair loves this stuff, and the pomegranate guava scent is to live for!
Luscious Locks Hair Mask ($25; 8 oz.) Deep conditioning, nutritious hair treatment repairs dry, damaged hair, restores shine and manageability, while detangling and softening. With Jojoba and Carrot Seed Oils, Aloe Butter, Arnica, Calendula, Nettle, Echinacea and Horsetail Extracts. This product is pricey, especially since I use the entire container during just one application. But it is amazing and is one of my ‘luxury’ items that I keep around if my hair is really beat down.
Hair Blossom Moisture Mist ($16, 200 ml) Natural hydrating mist softens and refreshes hair, while reducing frizz. With Argan, Castor, Sunflower and Meadowfoam Seed Oils.
Super Duper Hydrating Hair Cream ($18; 200 ml) An intensely hydrating hair cream and styling aid that also moisturizes and nourishes the scalp with Shea Butter, Aloe Vera Gel, Argan Oil and Acai Powder. Ideal for twistouts and braidouts. Another one of my all time favorites in the KBB product line. A great all natural styler for twist outs and braid outs that adds and retains moisture all at the same time.
Butter Love ($18; 6.7 oz.) An emollient hair butter that nourishes and protects hair, while providing hold and intense shine. With Shea, Mango, Cocoa, Jojoba and Aloe Butters. This was one of the first products that I tried from the KBB product line, and I did fall in love. This butter is everything a butter should be. A little goes a long way, and you can use this as a body butter as well.
Karen’s Body Beautiful Hair Care doesn’t contain sulfates, parabens, phthalates, mineral oil, DEA or artificial color. The products are cruelty-free and not tested on animals. Available at these select Target store locations: http://tinyurl.com/cmbksbv and online at KarensBodyBeautiful.com.